Copy is an essential element in Search Engine Optimization (SEO). Traditionally, SEO copywriting is about keeping web page copy fully optimized by targeting keyword phrases based on certain frequencies and densities. However, with major search engines like Google continuously updating new algorithms and changing the rules of the game, keeping track of what works and what does not can be pretty daunting. On top of this, there is no sure-fire way to determine whether or not your SEO efforts are doing more harm than good to your search engine rankings.

But no matter how often search engine algorithms evolve, a copywriter’s main goal remains the same: to create original, highly engaging, and compelling content that people will be interested to read; one that will help build authority and boost your brand. However, without following certain guidelines, it’s easy to forget about the people whom you are writing for. Thus, we end up focusing on search engines and the algorithms that come into play.

But don’t worry, because you can actually please both your readers and the search engines! How? Just keep in mind these 5 quick tips:

  1. Know Your Target Audience. This is perhaps the best and most important copywriting tip anyone can give you. You can’t expect your content to rank or sell if it does not appeal to your target audience, so make sure to do some research.
  2. Write A Captivating Headline. An appealing and well-thought-out headline will get your article in the spotlight and will set the tone for your content. After all, a headline is what makes a good (or bad) the first impression. Make sure to throw some effective SEO into the mix, as well.
  3. Write Long, Comprehensive Content. Does longer content rank better in search engines? Of course, it does! If you check out the average web page ranking on the first page of Google, you’ll notice that they have more than 2,000 words. Evidence also points out that in-depth content gets more shares and links compared to short, superficial ones. With that in mind, you need to aim for content that delves deep into the subject matter; one that provides real insight. This provides more value for readers and aids in establishing your brand’s authority and expertise. I usually pay someone to write my paper whenever I feel I can’t deliver on that matter.
  4. Don’t Focus On Keyword Density. Keyword density may have been an important ranking factor a few years back but now, it’s nothing more than just an SEO myth! While it’s still important to use relevant keywords in your copy, you need to use them naturally. Randomly stuffing keywords in your content can do more harm than good. Remember, Google prefers natural content to obvious SEO mumbo-jumbo! Learn more.
  5. Update Your Content. Keep it fresh! Make sure to keep your content up-to-date. Search engines love content that is more recent and more relevant because that’s what users want. The same thing goes for your readers, so make sure your content provides unique, accurate, and updated information.