example swot analysis paper
The Coca-Cola Company, established in 1886 in Atlanta, Georgia, is the world’s leading non-alcoholic beverage enterprise with a worldwide production, marketing, and distribution of its products. The company operates in at least 200 countries, producing more than 500 brands of soft drinks. While facing stiff competition from other enterprises like PepsiCo, Coca-Cola has emerged as the world’s best in the sector through proper evaluation of the external and internal environmental factors. SWOT is a valuable tool for analysing a business’ outer and internal environment. It donates the strengths, weaknesses, opportunities, and threats an organisation encounter in its endeavours to achieve its objectives/mission, the epicentre upon which this paper’s discussions are anchored.
Also, the organisation has limited control over the bottling companies which package its product. The partnership constraints Coca-Cola into sharing most of the revenue generated by the partner company, hence posing a serious threat to its growth (Johnson & Peppas, 2003).
Finally, there are threats. These are the external factors that could potentially harm the business. These are competitors using various ads and partnerships, your own media expense, any new technology that could be released, the change of supply and demand, the shifting attitudes that others might have, any other external situations that could be there, and anything that’s beyond the control of the business owner that’s putting the business at risks.
Then, there are opportunities. These are the external factors that the business can benefit from, be it the customer repute, the environment, or even growth of various facets that the company should take advantages of. Analyze the window, and even the timing of it. Various events can also affect the opportunities that the business might face.
Once you’ve completed the SWOT brainstorming process with your leadership, consolidate your results so you can see all the positive opportunities—and any negative trends—that could affect your strategy, and how you operate on the whole.
To help you get started, we’ve created this SWOT analysis template. (The examples below are specific to a financial organization, but only for examples sake; the SWOT analysis exercise is applicable to all businesses!) You’ll notice we divided our hypothetical examples for strengths, weaknesses, opportunities, and threats based on the four Balanced Scorecard perspectives. You don’t have to use the Balanced Scorecard to be successful with your SWOT analysis, but this method does provide a strong framework for your discussion.
In order for the company to stay competitive, the IT department must protect their information and keep it from falling into the wrong hands. My recommendation to help accomplish this is as follows: first, the software being used, has to be checked to make sure there are no vulnerable spots, next we must make sure the network is protected. This can be accomplished by using a Network firewall, Intrusion Detection System, Intrusion Prevention System, and Managed Security Services. The next step is protecting our endpoint devices. These include servers, databases, desktop computers, and mobile devices. These need to be protected just like the network, by using Firewalls, Intrusion Detection and Prevention, Content Filtering, and Anti-Malware. Protecting the company’s information is vital to our success, so we have to assure that we take every measure to protect it.
The second opportunity is entering a new market. AEnergy’s product is different, so the amount of competitors they have is minimal, which enables them to venture into new markets with ease. This helps the IT expansion, because they know their current setup is successful, all they have to do is duplicate it in the new offices. With the proper investments in new equipment and technology, entering the new markets should go off without any issues.
The following is an example of a SWOT (strengths, weaknesses, opportunities and threats) analysis conducted by a business trying to decide if they should introduce a new product to their range.
Once you have read through this example SWOT analysis, you can delete the entries that do not relate to your business, and type your responses to build a SWOT analysis for your business.