swot analysis example paper
Threats are external factors that prevent an entity from achieving its desired objectives. Coca-Cola faces threats of high competition, health issues, and dependence on bottling industries. The business’ major competitors include PepsiCo, Nestle, and Cadbury among others. Hence, the company is regularly constrained to monitor innovation, pricing, brand quality and consumer welfare in an attempt to establish the comparative advantage over its competitors (Johnson & Peppas, 2003).
Besides, a large scale of operations is another of Coca-Cola’s strength. It operates in more than 200 nations, with approximately fifty-two billion of its products consumed daily. Consequently, the business generates more than $1.4 billion in its global operations. Again, its services are anchored around modern infrastructure comprising at least 32 high-quality manufacturing plants across the world alongside 95 bottling plants outside the United States (US). Furthermore, the entity manufactures juice and water (Johnson & Peppas, 2003). Nonetheless, the corporation has the strength to increase its revenue and meet the high market demands.
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- Financial Threats: What threats could seriously impact your financial health? This could be low-cost competitors, a partner entering the banking space, or an overseas banking product.
- Customer Threats: What is your biggest concern about your customers? Does one of your competitors offer zero-fee checking that could steal some of your market share? How simple is your customers’ ease of departure?
- Internal Threats: What current areas of your business might harm you later? Do you have a new product rollout soon that could potentially fail? Are you struggling through a merger or an office upgrade?
- Learning & Growth Threats: What threatens the people within your organization? This could be anything from instability in your customer support department to staff member departures to a department-specific pushback against new technology.
Then, there are opportunities. These are the external factors that the business can benefit from, be it the customer repute, the environment, or even growth of various facets that the company should take advantages of. Analyze the window, and even the timing of it. Various events can also affect the opportunities that the business might face.
First, the analysis paper should be broken down into three parts that will help you out, and they are as follows:
In your courses, or in your professional life, you may need to create a SWOT Analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. For more information about using a SWOT analysis, see the details below.
The strengths and weaknesses sections of your table should focus on internal factors or resources. These might include your staff, building, income, and reputation (Renault, 2017). The opportunities and threats should focus on external factors or resources. These might include the economy, cultural changes, and legislation (Renault, 2017).
The second opportunity is entering a new market. AEnergy’s product is different, so the amount of competitors they have is minimal, which enables them to venture into new markets with ease. This helps the IT expansion, because they know their current setup is successful, all they have to do is duplicate it in the new offices. With the proper investments in new equipment and technology, entering the new markets should go off without any issues.
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