Copywriting plays a crucial role in online marketing. A comprehensive online marketing strategy is comprised of many elements, including Search Engine Optimization (SEO), optimization, growth hacking, and design, among others. However, it is copywriting that serves as the bridge that connects them all. Writing better and effective copy allows you to deliver words that empower people to take some form of action; converting casual readers into loyal customers.
If you’re running a small- or medium-sized business, selling a product online, or one who’s trying to make it big in the copywriting industry, learning and understanding the fundamentals of writing effective, sales-oriented copy paves the way to success. It could either be a well-spent advertising investment or a complete waste of advertising money.
A well-written copy can make or break your ad or marketing piece. Effective and well-written copy should not be too overwhelming on the part of your readers. It does not have to be embellished with bold fonts and excessive capitalization, and the message you wish to convey to your audience should stand on its own without resorting to forceful sales language and overstated design. Remember that copywriting should be a call-to-action, and that action might be to purchase, opt-in, or engage your customers with a certain product, service, and/or company.
Copy is an essential element in Search Engine Optimization (SEO). Traditionally, SEO copywriting is about keeping web page copy fully optimized by targeting keyword phrases based on certain frequencies and densities. However, with major search engines like Google continuously updating new algorithms and changing the rules of the game, keeping track of what works and what does not can be pretty daunting. On top of this, there is no sure-fire way to determining whether or not your SEO efforts are doing more harm than good to your search engine rankings.
But no matter how often search engine algorithms evolve, a copywriter’s main goal remains the same: to create original, highly engaging, and compelling content that people will be interested to read; one that will help build authority and boost your brand. However, without following certain guidelines, it’s easy to forget about the people whom you are writing for. Thus, we end up focusing on search engines and the algorithms that come into play.
But don't worry, because you can actually please both your readers and the search engines! How? Just keep in mind these 5 quick tips:
When you enter a query in a search engine, you will immediately get a list of results that contain that particular query term. Normally, we would visit sites that are found at the very first page because we think they are the most relevant ones to the query. If you’re wondering why some of these sites rank higher than the others, this is because of a powerful and effective online marketing strategy called Search Engine Optimization.
Search Engine Optimization(or SEO for short) is a series of strategies and techniques that helps search engines find and rank a website higher than many other websites, in response to a particular search query. It is the process of getting web traffic from "organic” or "natural" search results on search engines. In a nutshell, SEO helps drive in traffic to a website by gaining a high rank in search engine results. So the higher a website ranks in organic search results, the greater the chance that that particular website will be visited by a user.
Major search engines like Google, Bing, and Yahoo! all have primary search results where web pages and other content such videos, images, and local listings are presented to the user and are ranked based on what the search engine deems most relevant to the user. here's an indepth guide to how search engines work.
Search engines work pretty much the same, although there are minor differences that often lead to major changes in the relevancy of search results. For instance, Google finds links very important, whereas Bing and Yahoo! find on-page keyword factors more crucial. Google treats websites like wine so the older, the better. On the other hand, search engines like Yahoo! has not expressed any preference towards websites and domains with tradition(as in older websites). That said, if you want to conquer the highest rank on Google, you might need more time until your website gets mature.
Google might like an entirely different stuff compared to Bing, Yahoo!, or any other search engine, so if you plan to conquer more than one of them, you need to optimize your site carefully.
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