When you enter a query in a search engine, you will immediately get a list of results that contain that particular query term. Normally, we would visit sites that are found at the very first page because we think they are the most relevant ones to the query. If you’re wondering why some of these sites rank higher than the others, this is because of a powerful and effective online marketing strategy called Search Engine Optimization.

Search Engine Optimization(or SEO for short) is a series of strategies and techniques that help search engines find and rank a website higher than many other websites, in response to a particular search query. It is the process of getting web traffic from “organic” or “natural” search results on search engines. In a nutshell, SEO helps drive in traffic to a website by gaining a high rank in search engine results. So the higher a website ranks in organic search results, the greater the chance that that particular website will be visited by a user.

Major search engines like Google, Bing, and Yahoo! all have primary search results where web pages and other content such videos, images, and local listings are presented to the user and are ranked based on what the search engine deems most relevant to the user. here’s an indepth guide to how search engines work.

Search engines work pretty much the same, although there are minor differences that often lead to major changes in the relevancy of search results. For instance, Google finds links very important, whereas Bing and Yahoo! find on-page keyword factors more crucial. Google treats websites like wine so the older, the better. On the other hand, search engines like Yahoo! has not expressed any preference towards websites and domains with tradition(as in older websites). That said, if you want to conquer the highest rank on Google, you might need more time until your website gets mature.

Google might like entirely different stuff compared to Bing, Yahoo!, or any other search engine, so if you plan to conquer more than one of them, you need to optimize your site carefully.