An Ultimate Guide to Write App Descriptions That Sells

## Introduction

A write app description (WAD) is a short description of your app that is displayed to the user when they search for your app in the App Store.

The WAD is one of the first things that a user will see when they open your app on their iPhone or iPad, so it’s important that it’s clear, concise, and describes your app’s features and functionality in a way that makes it easy for the user to decide whether or not they want to download your app.

In this guide, we’ll go over how to write a WAD that will help you sell more of your apps. We’ll also go over a few tips and tricks that we’ve found to be helpful when writing WADs for our own apps, as well as some of the best practices we’ve seen from other developers.

Note: This guide assumes that you already have an app that you’d like to sell. If you don’t, you can get started with the Getting Started Guide to learn more about how to get your first app ready for sale.

If you’re new to iOS development, you’ll also want to check out our [iOS Development Overview](/docs/ios-development-overview) and iOS App Development Fundamentals guides to learn the basics of iOS app development.

## What is a WAD?

When a user searches for an app, they’ll see a list of all the apps that are available for download on their device. On the left side of the screen, they can see information about each app, including the app’s name, description, price, screenshots, ratings, and more. The app’s description, or WAD, is the first thing that the user will read when they click on an app to download it.

As you can see in the example above, the app description is displayed on the left-hand side, above the list of apps. This is where your WAD lives. It’s a short, concise description of what your app does, why the user should download it, and why they should choose your app over all of the other apps available on the app store. It should be no more than a few sentences long, and should be written in the third-person, as if you were describing your app to someone else. It doesn’t have to be fancy, but it does need to be clear and concise, so that it doesn’t take up too much space on the user’s screen, and so that they can quickly scan the WAD and decide whether to download the app or not.

## Writing Your WAD

There are a few things that you’ll want to keep in mind as you’re writing your app description:

1. Keep it short and to the point.

2. Use action verbs.

3. Describe the features of the app, not the app itself.

4. Tell the user what they’ll get out of using the app.

5. Include screenshots.

6. Include a call to action.

7. Include links to your website and social media accounts.

8. Include keywords.

9. Include the name of the developer.

10. Include your email address.

11. Make sure that your app is ready to be downloaded.

12. Don’t repeat yourself.

13. Make it easy to find.

14. Include an icon.

15. Include app ratings and reviews.

16. Be consistent.

17. Be clear.

18. Be concise.

19. Be helpful.

20. Be professional.

21. Be funny.

22. Be creative.

23. Be original.

24. Be unique.

25. Be different.

26. Be useful.

27. Be easy to understand.

28. Be interesting.

29. Be informative.

30. Be trustworthy.

31. Be honest.

32. Be kind.

33. Be friendly.

34. Be a good person.

35. Be nice.

36. Be humble.

37. Be generous.

38. Be patient.

39. Be considerate.

40. Be respectful.

41. Be responsible.

42. Be reliable.

43. Be safe.

44. Be smart.

45. Be serious.

46. Be specific.

47. Be strong.

48. Be tough.

49. Be true.

50. Be brave.

51. Be bold.

52. Be courageous.

53. Be cool.

54. Be curious.

55. Be confident.

56. Be calm.

57. Be happy.

58. Be healthy.

59. Be hungry.

60. Be thirsty.

61. Be tired.

62. Be cold.

63. Be warm.

64. Be hot.

65. Be bored.

66. Be alone.

67. Be lonely.

68. Be sad.

69. Be scared.

70. Be angry.

71. Be worried.

72. Be excited.

73. Be nervous.

74. Be anxious.

75. Be confused.

76. Be overwhelmed.

77. Be stressed.

78. Be frustrated.

79. Be in love.

80. Be jealous.

81. Be proud.

82. Be inspired.

83. Be amazed.

84. Be impressed.

85. Be humbled.

86. Be grateful.

87. Be hopeful.

88. Be determined.

89. Be thankful.

90. Be appreciative.

91. Be content.

92. Be satisfied.

93. Be motivated.

94. Be committed.

95. Be focused.

96. Be engaged.

97. Be enthused.

98. Be energized.

99. Be interested.

100. Be enthusiastic.

101. Be passionate.

102. Be aware.

103. Be mindful.

104. Be compassionate.

105. Be caring.

106. Be understanding.

107. Be empathetic.

108. Be sensitive.

109. Be forgiving.

110. Be tolerant.

111. Be fair.

112. Be impartial.

113. Be balanced.

114. Be objective.

115. Be open-minded.

116. Be unbiased.

117. Be logical.

118. Be rational.

119. Be reasonable.

120. Be skeptical.

121. Be critical.

122. Be judgmental.

123. Be opinionated.

124. Be prejudiced.

125. Be biased.

126. Be selective.

127. Be discerning.

128. Be discriminating.